anja rubik, saskia de brauw, arizona muse, abbey lee kershaw and sui he for karl by karl lagerfeld s/s 2012

karl lagerfeld's new label entitled karl, debuted on wednesday via the internet on the sit net-a-porter.

the campaign features karl's favourites; saskia de brauw, anja rubik, abbey lee karshaw, arizona muse and sui he
photographed by karl himself. the campaign is set to come to print via the march issues of vogue and vanity fair.

all images from wwd and net-a-porter via tfs. 

click read more to view the campaign.