I'm crazy about this campaign. David Sims is genius in his simplicity. This idea of "a girl in her own apartment" (which gives the clothes an extra layer of glamour) the informality of her pose, the domestic feeling of the photos yet with Sims impeccable composition....I fresh breeze among the extra sexiness of the usual campaigns that even when they try this, not always works. The Zara campaign does the same but the girl is still a model, typical fashion pose. Here the concept is taken further. Some people used to the usual cannot appreciate this. Thank you for posting it!
I don't know why, but these photos don't tell me anything ... the latest ZARA campaign is easily better than this
ReplyDeleteI'm crazy about this campaign. David Sims is genius in his simplicity. This idea of "a girl in her own apartment" (which gives the clothes an extra layer of glamour) the informality of her pose, the domestic feeling of the photos yet with Sims impeccable composition....I fresh breeze among the extra sexiness of the usual campaigns that even when they try this, not always works. The Zara campaign does the same but the girl is still a model, typical fashion pose. Here the concept is taken further. Some people used to the usual cannot appreciate this.
ReplyDeleteThank you for posting it!