get the look: gwyneth paltrow's 1970's beauty transformation using maxfactor!

Led by Global Creative Design Director Pat McGrath, Max Factor is celebrating 100 years of glamorous transformations by recreating some of the most influential beauty looks of the past on creative inspiration Gwyneth Paltrow.

With a rich heritage in Hollywood Glamour, Max Factor has gone back to its roots to celebrate some of the iconic work of Mr. Max Factor; the original architect of personal glamour and the man responsible for some of the most transcending beauty looks of all time. Featuring a look from the forties, fifties, sixties, seventies and eighties, the new campaign will see Gwyneth Paltrow transformed into modern interpretations of some of the world’s most iconic beauty icons.

The first look to be revealed on Gwyneth is Max Factor’s take on 1970s glamour, inspired by seventies heroine Farrah Fawcett. Heightening the glamour with bronzed cheekbones and fanned out eyelashes, Max Factor created a modern take on classic seventies make-up.

1. For a fresh skin-finish that is smooth and matte but with a subtle radiance, apply Whipped Crème Foundation applying with either a brush or a sponge for a perfect demi-matte finish. The new whipped formula is the perfect balance between matte and radiant, and gives a full and even coverage for a smooth skin look reminiscent of the 1970s era. 

2. The 70s Studio 64 inspired beauty look is all about the cheeks! Start by dusting Flawless Perfection Blush in Mulberry across the cheekbones using circular brush motions. For the added intensity, switch to Classic Pink, sweeping from the apples up to the temples for that dazzling disco look. 

3. In contrast to the cheeks, create a coppery colour explosion on the eyes for added drama. Start with Wild Shadow Pot in Feral Brown applied to the center lids, then continue by blending into Savage Rose at the inner corners, and end by sweeping strokes of Auburn Envy at the outer areas. 

4. For extra glamour, really emphasise eyes using Colour X-pert Eyeliner in Black. Draw widening lines along both the upper and lower lid rims, tapering towards the outer corners for spellbinding intensity and drama. 

5. Build up two or three layers of False Lash Effect Mascara in Black for lashes that are volumised to the max with intense length. 

6. Follow the theme of beautiful vibrant warm tones by finishing with Colour Elixir Giant Pen Stick in Hot Chocolate. Use the pencil first to line the lips using the tapered end, then angle to fill with saturated colour.