wild child: alys hale by arved colvin-smith for stylist UK #257 18th february 2015

model: alys hale (img)

photographer: arved colvin-smith

hair: david wadlow (premier)

make-up: andrew gallimore (clm)

manicure: kim treacy (lmc)

cover my shoulders: alys hale and zanna van vorstenbosch by dima hohlov for io donna 14th february 2015

models: alys hale (img) and zanna van vorstenbosch (whynot)

photographer: dima hohlov

stylist: kimi o'neill (lga)

hair: kota suizu (caren)

make-up: ariel yeh (saintluke)

midnight garden: alys hale by antony nobilo for remix magazine!

model: alys hale (img)

photographer: antony nobilo

stylist: greta van der star

hair and make-up: enzo volpe (mandycoakley)

alys hale by johnny kangasniemi for simply #3

model: alys hale (stockholmsgruppen)

photographer: johnny kangasniemi

stylist: saija lehtola

hair: joe yves (mikaslooks)

make-up: josefin scherdin (mikaslooks)

alys hale, samie robinson and dana taylor by justin ridler for sheike autumn 2014

models: alys hale (chic), samie robinson (img)

and dana taylor (img)

photographer: justin ridler

video filmed by: velinda wardell

stylist: michael azzollini (dlm)

hair: richard kavanagh (dlm)

make-up: charlie kielty (vivienscreative)

SHEIKE is becoming the first fashion retailer in Australia to use Blippar, an augmented reality or image recognition app, in it’s Autumn 2014 campaign. Blippar is a new content medium that turns physical imagery in print into interactive digital experiences. 

Understanding customer behaviour and the shift towards digital to experience content, SHEIKE put primary focus on introducing an omni-channel experience into bricks and mortar stores, investing in the production of video content for Autumn 2014, shifting the focus from a traditional printed catalogue.

The emotive, short film showcases a moody, passionate, punk inspired modern day muse, designed to allure customers to get rebellious with style and intimate with the brand, hence the name “Lady Obscura." In essence the production is inspired by film noir, the dark and dramatic lighting conveying mystery and intrigue, dictated by the seasonal nod to Grunge and Romantic Darkness. The film stars model Alys Hale and was filmed by Velinda Wardell.

black and white and mod all over: alys hale by chris colls for madison may 2013

model: alys hale (chic)

photographer: chris colls (dlm)

stylist: fiona kowalski (namesagency)

hair: julianne mcguigan (dlm)

make-up: charlie kielty (vivienscreative)

in the red corner: alys hale by bec parsons for emporium autumn 2013

model: alys hale (chic)

photographer: bec parsons (company1)

stylist: jackie shaw (namesagency)

hair: diane gorgievski (artist-group)

make-up: sarah tammer (vivienscreative)

let the games begin: lakshmi rana and alys hale by diego fuga for vogue india july 2012

stylist: priyanka kapadia and sharon crawford

hair: gabriel georgiou

make-up: christopher koller

gold plated: alys hale by costas avgoulis for vogue hellas april 2012